In Munich, the magic happens. The BMW M4 GT3 EVO, freshly emerged from the playful universe of Fortnite and Rocket League, is set to make a splash at the BMW Welt. This model is not just a simple racing car: it also embodies the spirit of the famous anime “BLEACH”. From 20 December to 11 January, prepare to immortalise this masterpiece during your visit.
A design inspired by the world of video games
The BMW M4 GT3 EVO is not only a technological marvel; it is also a work of art, a tribute to the aesthetic of the main character Ichigo Kurosaki in “BLEACH”. The unique livery that adorns this car resonates with the collective imagination of millions of fans around the world. BMW does not hesitate to flirt with pop culture to attract a younger and more diverse audience, and this initiative is a perfect example.
An immersion in the virtual world
In 2023, BMW made a bold move by introducing the very first car creator in Fortnite, allowing players to customise the BMW iX2 to their liking. This link between automotive and gaming is not just a marketing gimmick: it is a genuine strategy to embed the brand in the minds of new generations. Prior to this immersive experience, models such as the BMW M240i, the 1 Series, and the first BMW M3 had already stormed the playground in Rocket League, proving that BMW knows how to navigate between reality and virtuality.
An event not to be missed
The presentation of the BMW M4 GT3 EVO at the BMW Welt promises to be a memorable event. This iconic venue in Munich, which attracts thousands of visitors each year, will be the stage for a unique exhibition. Indeed, Sandra Wittemer, head of BMW Welt, stated: “With this very special BMW M4 GT3 EVO, we combine the fascination of motorsport, digital pop culture, and design in an unprecedented way.” There is no doubt that this car will attract photographers in search of spectacular shots.
A link with fashion
But that’s not all! Alongside the launch of this flamboyant model, a pair of PUMA sneakers inspired by the BMW M4 GT3 EVO is also available in the Fortnite shop. This blend of genres between automotive and fashion is a true masterstroke, allowing BMW to extend its influence beyond mere car enthusiasts.
Practical information for visitors
For those wishing to discover this exhibition, please note that the BMW Welt will be closed between 24 and 26 December, as well as on 31 December and 1 January. That said, make sure to plan your visit between these dates to admire this automotive work of art.
Emissions and consumption
Now let’s move on to the technical aspects. The BMW iX2 xDrive30 displays a combined energy consumption of 17.7 to 17.6 kWh/100 km according to the WLTP cycle, with CO₂ emissions of 0 g/km. The electric range varies between 418 and 449 km, placing this model in class A in terms of emissions. For its part, the BMW M3 Competition Sedan with M xDrive consumes between 10.2 and 10.1 L/100 km, with CO₂ emissions ranging from 230 to 228 g/km, classified in category G.
© BMW Group
