Ah, the 1971 Mercury Comet, a sort of caramel sweet forgotten at the back of your grandmother’s drawer. This model, which could have sunk into oblivion, emerges today as a true treasure for vintage car enthusiasts. With its style that hasn’t changed much since its release and a surprising array of options for a simple economy car, it certainly deserves some attention.

A design that divides

When looking at the Comet, it’s hard not to think of a distant cousin of the Ford Maverick, its counterpart. Launched about 18 months after the Maverick, the Comet managed to stand out thanks to a few distinctive features, such as its “Montego-style” taillights and its grille with a bulged hood. But beware, looks aren’t everything. Some might say that this somewhat “disguised” face gives it the appearance of a toy car dressed up as a superhero. Imagine an action figure from your childhood with plastic accessories: that’s pretty much it.

Right side view of a green 1970 Ford Maverick Grabber with aftermarket wheels and a rear spoiler

In this image, the Comet proudly displays its Medium Gray Gold hue. All it needs is a playful superhero backdrop to accompany it. Its design, while simple, manages to charm with its old-fashioned appeal. It evokes that vintage atmosphere reminiscent of the 70s, when cars still had real character.

Surprising options for an econobox

The term “econobox” generally evokes basic vehicles stripped of all luxury. Yet, the Comet strays from this with an options list that would make some modern sedans blush. Although most buyers of the time were simply looking for an economical six-cylinder car to get to work, this model was equipped with a vinyl roof, air conditioning, and even tinted windows! Imagine that in the context of the 70s: it was like being offered a chocolate dessert after a lentil dish.

Left front 3q view of a gold 1971 Mercury Comet two-door sedan with a beige vinyl roof

It’s worth noting that this specific model features a rather rare configuration with its premium options, reinforcing its status as a survivor in the classic car world. Inside, you’ll find simple yet functional materials typical of the era. It almost seems as if the engineers took whatever they had on hand from their toolbox!

Old-school performance

Now let’s move on to performance. This model is equipped with a 250 cubic inch six-cylinder engine that delivers around 145 gross horsepower. That seems modest compared to modern monsters, but it’s more than enough to get this Comet moving without too much effort. It’s a bit like a good old draft horse: not fast, but sturdy and reliable. With a fuel consumption of about 18 to 20 miles per gallon, it’s the ideal companion for daily commutes, especially in the Californian heat.

Front view of a gold 1971 Mercury Comet sedan with a beige vinyl top, showing off its "power-dome" bulged hood

The Comet wasn’t designed to compete with the muscle cars of the time; it was more part of that category of cars made for driving without worrying about tomorrow. In fact, according to Automotive Industries, only a minority of buyers opted for the V8 engine – most were simply looking for a practical solution for their daily travels.

A story of survival

If you’re the nostalgic type, you’ll be pleased to learn that this particular Comet was cherished by its first owner for nearly 50 years! With less than 50,000 miles on the clock, this car tells a love story between a family and their faithful rolling companion. Can you imagine? It’s a bit like Indiana Jones keeping a precious artifact over the decades, a treasure that gains value over time.

Rear view of a gold 1971 Mercury Comet two-door sedan with a beige vinyl roof

This Comet has been carefully preserved and has undergone very few modifications since its release. Aside from a PerTronix ignition system added to enhance performance, it has remained true to its original heritage. It has traversed the ages without ever losing its charm, which is quite rare in the world of classic cars where restomods are often the norm.

A rarity on the market

While many Mavericks and Comets have been transformed into muscle cars or left to their sad fate in junkyards, this well-preserved Comet recently sold for $13,500. A price that may seem high for a car considered “ordinary” at the time, but which reflects the growing interest of collectors in these authentic models.

Left side view of a gold 1971 Mercury Comet two-door sedan with a beige vinyl roof

This sale reminds us that cars like the Comet can become valuable over time, much like a vintage wine discovered years later in a dusty cellar. It’s fascinating to see how a simple car can gain value and be appreciated by a new generation.

Conclusion: between nostalgia and originality

Ultimately, the 1971 Mercury Comet represents much more than just an economy car from the 70s; it embodies an era when choices were limited but each vehicle had its own personality. It reminds car enthusiasts that even the humblest models can have a unique charm and a place in our hearts. The Comet proves that it’s possible to be original while remaining accessible – a lesson that many manufacturers should keep in mind today.

Official sources:

Dashboard and front seat of a 1971 Mercury Comet two-door sedan
Front seat of a 1971 Mercury Comet two-door sedan, viewed from the right
Back seat of a 1971 Mercury Comet two-door sedan, viewed through the passenger door
Ford 250-cid six in a 1971 Mercury Comet
Lincoln-Mercury ad for the Comet, with the headline "Mercury Comet puts in 3 important things the other small cars leave out."
Beige vinyl top on a 1971 Mercury Comet two-door sedan
Right rear 3q view of a gold 1971 Mercury Comet two-door sedan with a beige vinyl roof
Instrument panel and automatic shift quadrant of a gold 1971 Mercury Comet
Closeup of the taillights of a gold 1971 Mercury Comet

Photo showing the front end of a Medium Gray Gold 1971 Mercury Comet parked in a service bay

About the editorial team

AutoMania Editorial Team is an independent collective of automotive enthusiasts. As volunteers, we share one goal: to break down the news, tell the stories that fuel car culture, and publish clear, useful content that everyone can access.

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