Cadillac enters the grand world of Formula 1 with a temporary livery, showcased during the Barcelona tests scheduled for January. A colourful kick-off for an adventure where design secrets meet innovation, promising to shake up the paddock!
A fleeting livery for a discreet debut
Cadillac has revealed its very first livery for Formula 1, but do not expect a flamboyant spectacle. This is a temporary outfit, reserved exclusively for the Barcelona tests, which will take place behind closed doors from 26 to 30 January. These colours will allow the American team, newly arrived in the championship, to make its first laps without revealing too much. For eager fans, the presentation of the definitive livery is scheduled for the night of 8 to 9 February, with a commercial spot aired during the Super Bowl in the United States. A clever way to attract attention while maintaining a certain mystery.
A design that pays homage to Detroit
In the meantime, Cadillac has presented this temporary livery on a showcase car, which does not foreshadow the final design of the car entrusted to Valtteri Bottas and Sergio Pérez. Dominated by a black hue, this livery has been carefully designed to minimise the perception of technical details when the car is on track. The engine cover features a massive Cadillac logo, proudly displayed, housing the customer power unit supplied by Ferrari. It is a bold choice that highlights Cadillac’s heritage while embracing modernity.
Statements that speak volumes
Mark Reuss, President of General Motors, stated: “Our new livery for the tests celebrates the design history of Detroit and the power of the global Cadillac Formula 1 team, while keeping our design secrets under wraps.” A statement that resonates as an echo of the glorious past of American automotive history, while laying the groundwork for a futuristic vision.
Dan Towriss, CEO of Cadillac F1 Team, also added: “The Cadillac Formula 1 team is committed to innovation, both on and off the track. The partnership with TWG and General Motors allows us to rethink standards and present the team in a bold and unprecedented manner.” In a world where every detail counts, this approach seems to be a true masterstroke.
The choice of a bold launch
Towriss continued: “Unveiling our race livery during a global broadcast of a televised championship goes against conventions and allows the Cadillac Formula 1 team to be exposed to an international audience.” Indeed, associating a test livery with an event as widely viewed as the Super Bowl is an effective way to reach millions of viewers. This demonstrates a clear intention to establish Cadillac as a major player in the world of motorsport.
By incorporating this special edition test livery designed by General Motors’ design studios, Cadillac pays tribute to automotive history while resolutely looking towards the future, as it builds its project for the 2026 season.
The detailed presentation schedule
Formula 1 fans will have their eyes fixed on the Barcelona tests, but also on the subsequent schedule. After the reveal of the definitive livery during the Super Bowl, Cadillac plans further strategic announcements to maintain excitement around its entry into the championship. Between each stage, expectations will grow and speculation will run rampant, adding a layer of suspense to an already promising season.
The 2026 winter tests
With the approach of the 2026 winter tests, the Cadillac team will have the opportunity to test its car in real conditions. The performance of the drivers, technical setups, and feedback will be crucial to refine their strategy before the official start of the championship. This will be the moment when every detail counts, and where preparation will be put to the test against seasoned teams. The winter tests are therefore set to be a decisive period for Cadillac, marking the beginning of an adventure that could well change the game in the world of motorsport.
