2025 Sales Performance Overview
Munich. In 2025, the BMW Group delivered a total of 2,463,715 vehicles, marking a modest increase of 0.5% compared to the previous year. This figure includes 642,087 electrified vehicles, which represents an 8.3% growth from 2024. Notably, fully-electric models accounted for 442,072 units sold globally, with Europe exhibiting a remarkable growth rate of 28.2% in this segment.
Demand Dynamics
Despite subdued demand in China, the BMW Group managed to maintain sales momentum in other regions. Jochen Goller, a board member at BMW AG responsible for Customer, Brands, and Sales, commented, “In 2025, amidst a challenging environment, we sold more vehicles than the previous year, particularly in electrified segments.” He highlighted that battery-electric vehicles made up around a quarter of total sales in Europe, with BEVs and PHEVs combined accounting for over 40% of sales in the region.
Electrification Strategy
Electrified vehicles represented 26% of total BMW Group sales worldwide, with fully-electric vehicles comprising approximately 18%. The brand is set to introduce its NEUE KLASSE in 2026, alongside several new models including the BMW X5, BMW 3 Series, and BMW 7 Series. Overall, more than 40 new and revised vehicles across various drive options are scheduled for launch by 2027.
Brand Performance Breakdown
- BMW: Delivered 2,169,761 vehicles (-1.4%), maintaining its status as the global segment leader.
- BMW M GmbH: Achieved an all-time sales high with 213,457 units delivered (+3.3%).
- MINI: Saw a significant increase with 288,290 vehicles delivered (+17.7%), including the milestone of the 100,000th fully-electric MINI.
- Rolls-Royce: Sold 5,664 units (-0.8%) in the full year.
- BMW Motorrad: Delivered 202,563 motorcycles and scooters (-3.7%).
Quarterly Sales Snapshot
4th Quarter 2025Compared with previous year %YTD December 2025Compared with previous year %BMW Group Automobiles
667,981
-4.1%
2,463,715
+0.5%
BMW
584,379
-5.2%
2,169,761
-1.4%
– BMW M GmbH
55,286
-7.9%
213,457
+3.3%
MINI
82,038
+4.9%
288,290
+17.7%
BMW Group Electrified
171,800
-6.6%
642,087
+8.3%
BMW Group BEV
118,635
-10.5%
442,072
+3.6%
Rolls-Royce
1,564
-10.2%
5,664
-0.8%
BMW Motorrad
43,407
-7.5%
202,563
-3.7%
Regional Sales Analysis
4th Quarter 2025Compared with previous year %YTD December 2025Compared with previous year %Europe
278,715
+4.0%
1,016,360
+7.3%
Germany2
82,274
+14.4%
290,742
+8.7%
Asia
227,148
-13.2%
871,550
-9.3%
China
160,556
-15.9%
625,527
-12.5%
Americas
145,127
-3.5%
508,221
+5.7%
USA
120,398
-4.6%
417,638
+5.0%
2Provisional registration figures.
The delivery figures mentioned are provisional and may be adjusted until the official BMW Group Report for 2025 is published.
Contact for Media Inquiries:
Carolin Bachmann, Communications Sales
Telephone: +49 89 382-38801
Email: carolin.bachmann@bmwgroup.com
Dr Sina Unger, Communications Sales
Telephone: +49 89 382-47564
Email: sina.unger@bmwgroup.com
Max-Morten Borgmann, Head of Communications BMW Group
Telephone: +49 89 382-24118
Email: max-morten.borgmann@bmwgroup.com
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