From January 9 to 18, 2026, the Brussels Motor Show is set to be an unmissable event, marking the beginning of a year rich in innovations. In a rapidly changing automotive Europe, this meeting is positioned as the new eldorado for enthusiasts, with the revelation of the Car of the Year.
The Brussels Motor Show: a new player on the automotive scene
With the disappearance of the Geneva Motor Show, the Brussels Motor Show takes the reins to become the neutral ground for European automobiles. Organised in a country without national manufacturers, this event takes place almost at the heart of the Old Continent, offering a unique platform for brands.
This show, a true handover, will take place just after the year-end festivities. It is the perfect opportunity for manufacturers to unveil their new products and meet the public. In 2026, no less than 64 brands will be present, ranging from Western giants to Eastern challengers, ensuring impressive diversity.
The brands present: a varied panorama
The list of exhibitors for this 2026 edition is impressive and reflects the vitality of the market. Iconic names such as:
- Abarth
- Alfa Romeo
- Audi
- BMW
- Bugatti
- Citroën
- Dacia
- Ford
- Lamborghini
- Mercedes
- Porsche
- Toyota
- Volkswagen
- … and many more!
This edition promises to be rich in discoveries, with a multitude of models and concepts to explore.
New arrivals on the horizon: what awaits us
Stellantis will be particularly prominent with no less than 62 launches planned. Visitors will be able to discover the new Opel Astra and Peugeot 408, marking a turning point for these two iconic brands. Additionally, Citroën will showcase its bold concept, the Citroën Elo, which has already generated a lot of interest.
But that’s not all! The Chinese brand Leapmotor will also make a strong impression with three major new products. The B03X, an electric crossover, will make its European debut. The Leapmotor B10 REEV, on the other hand, is a range-extended version of a compact SUV. Finally, the B05, a compact to watch, will be presented with its interior for the first time.
Leapmotor A10
Opel Astra 2026
Hyundai, for its part, promises to reveal a mysterious model, described as “the largest electric vehicle ever produced by the brand.” Rumours suggest an electric version of the Staria, which could disrupt the utility vehicle segment.
On Toyota’s side, the final version of the Urban Cruiser will be presented, likely accompanied by a new Hilux. Other brands may also surprise: Bentley is considering bringing the new Continental GT Supersports, while Xpeng could finally unveil its P7+ sedan.
Toyota Urban Cruiser
Mercedes GLB 2026
Car of the Year: the competition intensifies
The Brussels Motor Show will also host the much-anticipated ceremony for the Car of the Year award. In 2026, seven finalists will compete for the title, including the Citroën C5 Aircross, the Dacia Bigster, and the Kia EV4. Who will succeed the winners of 2025? The suspense is at its peak!
Practical information: tickets and hours
For those wishing to attend this exceptional event, the Brussels Motor Show 2026 will take place from January 9 to 18. The hours are as follows: 10:00 AM to 7:00 PM, except on January 9 when the public opening will be at 7:00 PM until 11:00 PM, and on January 16 when the doors will remain open until 10:00 PM.
Ticket prices are available online:
- Adults: 15 euros
- Children (10 – 15 years): 7.5 euros
- Children (0 – 10 years): free
- Groups: 12 euros per person
This event promises to be a great opportunity to discover the latest trends and innovations in the automotive industry. To follow all the news related to this event, feel free to check our Automotive News section.
