The Toyota Highlander, a well-known name, is making its grand comeback in the form of an electric SUV with three rows of seating. After a tentative first step into the world of electric vehicles with the bZ4X, Toyota seems finally ready to boldly embrace the future. This model promises not only a futuristic design but also a performance that could excite electric vehicle enthusiasts.
A name that reassures
Calling its first electric vehicle bZ4X may not have been the best idea for a manufacturer whose customers are used to simple, reliable, and easily memorable names. Therefore, Toyota makes the right choice by returning to familiar designations with its new electric SUV. The Highlander is a name that evokes robustness and space, two essential qualities for a family vehicle. This shift towards a more accessible name could benefit it in an increasingly competitive market.
A look at the design
Although many technical details remain under wraps, Toyota has already revealed some design elements of the electric Highlander. Its tailgate, adorned with the model’s emblematic name, along with a dual rear light signature, gives it a modern and sleek appearance. Inspired by the bZ Compact SUV Concept unveiled in 2021, the Highlander’s design is significantly more stylised and futuristic than its thermal predecessor. Its dynamic silhouette and almost streamlined glazing provide the model with a road presence that will not go unnoticed.
Photo: Toyota
Performance and range: High expectations
As for the powertrain, only a few details are currently circulating. However, it is reasonable to think that the Highlander will adopt a dual-motor configuration with all-wheel drive, as indicated by the visible “AWD” badges in the teasers. While the 74.7 kWh package of the bZ4X serves as a benchmark, it is highly likely that Toyota will integrate a higher capacity battery for the electric Highlander.
An EPA-rated range of around 483 km would seem logical for a large electric SUV in the current environment. Toyota also states that it is working on batteries with higher energy density, suggesting faster charging times. While the idea of a range of 1,000 km on a single charge is enticing, it is unlikely that the Highlander will reach this mythical figure at its launch.
A highly anticipated debut
The model will be fully unveiled tomorrow, on 10 February, the day enthusiasts expect to discover all the technical features and innovations it will offer. Toyota’s rise in the electric vehicle segment could mark a turning point for the brand, which seems to finally take these models seriously. The electric Highlander responds to a growing demand in the market for eco-friendly family SUVs, thus providing a valuable opportunity.
A formidable competitor
Lexus, Toyota’s premium brand, is not lagging behind. They are also working on their own version of this SUV, which is expected to be more luxurious and expensive, under the name TZ. Although the presentation date has not yet been confirmed, these two models should compete directly with rivals such as the Hyundai Ioniq 9 or the Cadillac Vistiq. The competition is tough, but with such a solid name as Highlander, Toyota seems to have a trump card.
In summary, the electric Toyota Highlander is positioning itself as a key player in the electric SUV market. With its bold design, expected performance, and a trusted name, it could attract many buyers looking for a spacious and modern vehicle. It remains to be seen whether the price will meet market expectations, as a good product must also be affordable.
