The Ford Granada 3000 Ghia Coupe, an emblematic figure of the 70s, embodies the very essence of European Brougham. With its polished appearance and comfort, it has managed to attract those in search of a touch of accessible luxury. But behind this alluring style, what does this car that claims to rival the greatest really hide?
An American heritage in Europe
Broughams and personal luxury cars (PLC) are primarily American constructions. Ford, as a pioneer, paved the way with the Thunderbird model in 1955, dubbed a “personal car” by its manufacturer. The 1965 LTD is considered the first mass-produced Brougham, marking the beginning of an era where affordable luxury was within reach, thanks to cars based on common production models, adorned with details such as vinyl roofs and plush interiors.
This wave of luxury quickly spread across the Atlantic, reaching European shores, as evidenced by the Ford Granada 3000 Ghia Coupe. Can it be compared to the Chrysler Cordoba or the Thunderbird Landau, its American counterparts?
A distinctive style
The Brougham and PLC were often characterized by a multitude of equipment and glamorous details, compensating for a lack of brand notoriety. In Europe, Ford established itself as one of the biggest advocates of this concept with the Granada Ghia, its flagship model showcasing an undeniable touch of North American style. This vehicle stands out with its contemporary hints of personal luxury.
In the 70s, several European models could compete with the Granada: the Rover 3500, the Triumph 2500, the Jaguar XJ6, and the Volvo 240. Even brands like Lancia and Alfa Romeo attempted to carve out a place in this niche. The crucial point here is that, despite their prestigious heritage, these models often lacked the modern features offered by the Brougham.
Surprising technical specifications
In terms of technology for the time, the Granada was not lacking. It was equipped with independent rear suspension and a triangular arm configuration, a bold choice for a Ford of the 70s. The engines ranged from a 2-litre V4 to 2.5 and 3-litre V6s. In Europe, left-hand drive versions were equipped with engines up to 3 litres, thus offering appreciable versatility.
Visually, the Granada displayed a typical 70s design, with square headlights and a low silhouette that marked its era. The overall style was much more modern and coherent than that of its predecessors, such as the Zephyr or the Zodiac.
An interior that exudes comfort
Inside, the Granada did not skimp on comfort. The first Brougham model was launched under the name Granada 3000 GXL, featuring a complete interior enhanced by vinyl finishes and chrome elements. Although the equipment did not include electric windows or central locking, it offered a good level of comfort for its time.
The four-door and estate versions conquered the British market, while the coupe version, although rarer, managed to attract attention with its dynamic appearance. Ford acquired Ghia in 1970 and quickly integrated this name as a premium trim in its European models, starting with the Capri and the Granada.
Competition in the European market
In terms of rivalry, the Granada Ghia Coupe measured up to models like the Opel Commodore Coupe. The comparison was close, but while the Opel offered a more dynamic drive, the Granada stood out for its equipment and comfort. Car reviews of the time praised its road performance comparable to that of a BMW E3 New Six, a flattering yet revealing assertion of the Granada’s potential.
The legacy of the Granada Ghia Coupe
The transition to the second generation in 1977 brought major aesthetic changes, making the model more angular and sober while preserving the essence of the Brougham. However, the discontinuation of the coupe left a void in the range. Today, few examples survive, victims of rust and demolition derbies.
So, does the Ford Granada 3000 Ghia Coupe represent the pinnacle of the 70s? Can it be considered the European equivalent of the Brougham? It is highly likely that it does on both counts, making it an ideal candidate to feature in your dream garage.
