Munich. The BMW M4 GT3 EVO, star of the circuits in 2025, does not just dominate the track. No, it is taking the digital world by storm by making its way into two of the most popular games in the world: Fortnite and Rocket League. Yes, you read that right, motorsport and gaming are joining forces to offer an experience as thrilling as a high-speed chase on the tarmac!
An unprecedented virtual ride
The M4 GT3 EVO is thus making its entry into the arena of video games thanks to a collaboration between BMW M Motorsport and Epic Games. Just imagine: while you manoeuvre on the starting line in Fortnite, a sleek vehicle with lines inspired by the iconic anime “BLEACH” awaits you. This is not just a virtual car; it is a true technological gem with an appearance that would make even the greatest masterpieces of animated cinema pale in comparison.
This flamboyant design draws inspiration from the uniform of the hero Ichigo Kurosaki, plunging anime fans into a universe where the virtual and the real converge. And if you have the chance to take a tour at BMW Welt in Munich, know that a physical model of the M4 GT3 EVO in this special livery will be on display until January 11, 2026. A great way to create a bridge between these two worlds, isn’t it?
A nod to pop culture
But wait, that’s not all! The collaboration doesn’t stop there. By partnering with PUMA, BMW M Motorsport is also introducing the Hypnotic LS sneakers from its collection into the Fortnite Shop. A true fashion statement at the fingertips of all speed and style fans. It’s a bit like every player could slip on sneakers worthy of the greatest drivers while having fun on the virtual track.
Timo Brückner, project manager for automotive gaming at BMW M, sums up the spirit of this initiative well: “By integrating the BMW M4 GT3 EVO into Rocket League and Fortnite, we showcase the fascination for our flagship model to a young audience. These games are social and creative meeting places where the new generation comes together.” A clear message: the passion for motorsport has never been more accessible!
A track record that speaks for itself
The M4 GT3 EVO is not just a simple addition to the games; it represents a promising chapter in the fruitful collaboration between BMW and Epic Games. Before it, models like the BMW M240i, the BMW 1 Series, and even the first generation of the BMW M3 have already made waves in Rocket League. In 2023, BMW also paved the way with the first car creator in Fortnite, allowing players to customise their own BMW iX2 according to their desires. It’s a bit like every gamer could become the designer of their own supercar, with a hint of madness and a lot of creativity.
The fusion of motorsport and digital culture
This blend of motorsport and digital culture is fascinating. In a world where young people spend as much time in front of their screens as outdoors, BMW successfully captures this attention with brilliance. The enthusiasm generated by the spectacular design of the M4 GT3 EVO is not only aimed at video game enthusiasts but also touches anime fans and visitors to BMW Welt.
This innovative approach redefines what it means to be a car brand today. It goes far beyond mere performance on the road or track; it’s about creating an ecosystem where enthusiasts can interact, share, and live their love for cars in different forms. In the digital age, BMW proves that it is ready to evolve and adapt to the new expectations of its audience.
© BMW Group
