In a rapidly changing automotive world, BYD is establishing itself as an essential player, determined to conquer international roads. With the ambition to sell 1.3 million cars abroad by 2026, the Chinese manufacturer is equipping itself with bold new strategies to expand its global footprint.
Aspirations in line with its successes
BYD, the Shenzhen-based manufacturer, is not content with shining in the domestic market. After achieving an impressive figure of 1.04 million vehicles sold abroad in 2025, the brand aims for a significant increase for 2026. This figure may seem high, but it is merely a step in a thoughtful and ambitious growth strategy.
This desire for international expansion is set against a backdrop where the group has recorded a sharp increase in exports, with a growth of over 150% between 2024 and 2025. This spectacular leap not only reflects the growing appeal of its models but also a sharpened business strategy. BYD knows that the future of the automobile lies in a strong global presence.
More cautious forecasts
Despite this momentum, the manufacturer is exercising caution in its projections. In a report published at the end of November, initial estimates indicated sales ranging from 1.5 to 1.6 million cars abroad for 2026. However, during a recent intervention in Shanghai, Li Yunfei, BYD’s public relations director, revised this target downwards, announcing a more modest goal of 1.3 million.
A batch of BYD ready to set sail for Europe.
This revision, although less ambitious, still represents a 25% increase compared to the figures for 2025. To achieve this goal, BYD is focusing on two main strategic axes: opening new markets and intensifying its presence where it is already established. It is somewhat like a conductor seeking to harmonise the different sections of a large musical ensemble.
An expanding international presence
BYD is already present in 110 countries, and this number is expected to continue growing in 2026. Although details on new markets are not yet clear, the brand is looking to consolidate its bases and multiply dealerships as well as service points. This is particularly crucial in strategic countries such as Germany, where competition is fierce.
BYD will also sell cars under other brands, as shown by the Denza Z9 GT.
By strengthening its distribution network, BYD hopes not only to increase its sales but also to improve the customer experience. Because, after all, selling a car does not stop at the mere act of purchase; it is also essential to ensure impeccable after-sales service.
A well-established leadership position
The figures speak for themselves: in 2025, BYD sold 4.6 million renewable energy vehicles, including 4.55 million cars. Focusing solely on passenger cars, there were 2.26 million 100% electric models and 2.29 million plug-in hybrids. These results illustrate the manufacturer’s ability to innovate and meet the expectations of an increasingly environmentally conscious clientele.
- Electric cars sold in 2025: 2.26 million
- Plug-in hybrid cars sold in 2025: 2.29 million
Exports accounted for 22.9% of total sales in 2025, compared to around 10% in 2024. By 2030, BYD aims for a balanced distribution between domestic and international sales with an ambitious target of 50% for each. This goal seems realistic, especially considering that BYD is not limited to exporting from China. The brand has also established production sites outside its domestic market, notably in Thailand, Uzbekistan, Brazil, and Europe.
Conclusion: A promising future
With clear objectives and a well-defined strategy, BYD positions itself as a key player on the global automotive stage. Its international development and ability to adapt to local market needs are major assets. As the automotive landscape rapidly evolves towards electrification and sustainability, BYD appears ready to take the lead in this frantic race. The Chinese manufacturer is much more than just a car maker; it is becoming a symbol of a new automotive era where innovation and environmental responsibility are at the heart of concerns.
