Formula 2 and Formula 3 unveil fresh logos to align with F1

Formula 2 and Formula 3, two crucial stepping stones towards the pinnacle of motorsport, are sporting new logos. This visual overhaul, orchestrated by Liberty Media, aims to strengthen their connection with the premier category, Formula 1, and clarify the racing pyramid.

Junior single-seater championships are evolving. A year after the Formula 1 logo was revamped under Liberty Media’s direction, marking a new era for the top tier’s communication, it’s now the turn of Formula 2 and Formula 3 to undergo a makeover. The objective is clear: to visually bring these two antechambers of F1 closer and assert their place in the hierarchy of motorsport.

A unified visual identity for the F1 pyramid

Since acquiring F1 in 2017, Liberty Media has consistently sought to consolidate the ecosystem around the top category. Control of Formula 2 and Formula 3 fits squarely into this strategy. The new logos for both championships have been designed to create visual consistency with the F1 branding, while retaining their distinct identities. Gone are the relief effects and complex gradients, replaced by cleaner, more modern flat colours. F2 adopts a unique blue, the championship’s historic colour, while F3 is adorned with a vibrant, dynamic orange, intended to symbolise its energy.

Bruno Michel: “Better communicate the progression to F1 visually”

Bruno Michel, the head of both series, is clearly pleased. “I am delighted to unveil our new logos for F2 and F3, which have been developed in cooperation with Formula 1 and the FIA,” he stated. “Our goal was to better communicate the progression to Formula 1 visually within the motorsport pyramid.” This move aims to reinforce the perception of these championships as natural and logical launchpads for young talents aspiring to reach F1. The message is simple: progressing through F3 and F2 brings you closer to the ultimate dream.

FIA and Stefano Domenicali welcome the modernisation

Mohammed Ben Sulayem, FIA President, sees these new emblems as a welcome modernisation that “reinforces their important place within the FIA pyramid.” The Fédération Internationale de l’Automobile plays a key role in structuring motorsport, and this visual harmonisation contributes to that desire for clarity. Stefano Domenicali, Formula 1 CEO, shares this vision. For him, F2 and F3 are “integral parts of our championship, providing drivers with the preparation and framework to reach Formula 1.” He stresses the importance of a common visual identity so that fans clearly understand the journey of future champions.

An additional incentive to attract talent and fans

Beyond the purely aesthetic aspect, this logo change could have a broader impact. By strengthening the visual link with F1, Liberty Media hopes to generate even more interest in the lower categories. For young drivers, this symbolic proximity can be a source of additional motivation, a concrete affirmation of their progress towards the top. For fans, it clarifies the lineage and makes the drivers’ journey easier to follow, from F3 to F1, via F2. It’s a way of building a stronger narrative around the entire Formula 1 ecosystem.

The stakes of this new visual identity

Brand coherence: Strengthening the overall image of F1 and its satellite disciplines.
Fan clarity: Simplifying the understanding of the championship pyramid.
Attractiveness: Giving more weight and modernity to F2 and F3.
Liberty Media’s strategy: Consolidating the F1 ecosystem under a unified banner.
Symbolism: The blue for F2 and orange for F3 bring a touch of novelty and energy.